Uber's first activation at the Super Bowl Experience, translating their "Get Almost Almost Anything" campaign into a multi-room immersive retail environment. As Senior Designer, I developed the design and interactive guest experience for this football-themed grocery store at Mandalay Bay—where 50,000+ attendees over four days discovered that Uber Eats delivers far more than just food.
Senior Designer | David Stark Design and Production | February 2024
Design Development
Chief Creative Officer | David Stark
Creative Direction | Bry Crasch • Graphic Design | Ryan Wattaul • Production | Matt Glove • Client Services | Lee Kociski, Cara Pruyn
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