Translating Uber Eats' "Football Was Invented to Sell Food" conspiracy campaign into a multi-room immersive investigation at the Super Bowl Experience. As Design Director, I developed the creative concept and led design execution for the immersive five-room experience—transforming a 40' x 40' booth into one of the most popular activations at Super Bowl LX, with lines wrapping around the footprint throughout the week.
Design Director | David Stark Design and Production | February 2026
Chief Creative Officer | David Stark
Creative Direction | Bry Crasch • Design | Jordan Tedesco • Graphic Design | Chance Baldauf • Production | Deanna Giang • Client Services | Cara Pruyn, Stephanie Johnson
Additional Concept, Design, and Graphics | Special Group
Creative Direction | Bry Crasch • Design | Jordan Tedesco • Graphic Design | Chance Baldauf • Production | Deanna Giang • Client Services | Cara Pruyn, Stephanie Johnson
Additional Concept, Design, and Graphics | Special Group
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